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These are tools that gather gaming data analytics about a player's activity. The objective of these tools is to provide a fuller picture of a player's behaviour, helping to spot and potentially advert problem gaming issues. A prime example of this is BetBuddy!

BetBuddy is a London-based big data analytics platform for the gaming industry. It provides a predictive analytics and personalisation platform that enables their clients to have an improved understanding of their customers. Government run gaming organisations and the world's largest technology providers, such as IGT and Playtech, rely on BetBuddy to help them better understand and manage customer experience.

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