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Giordano's product business strategy focuses on offering high-quality, casual apparel with a strong emphasis on comfort and style, targeting a wide demographic. The corporate strategy emphasizes international expansion and brand presence, leveraging a franchise model to penetrate various markets effectively. This dual approach has allowed Giordano to maintain a competitive edge in the retail industry, although it faces challenges from fast fashion competitors. Overall, Giordano's strategies are effective in sustaining brand loyalty, but they must continually adapt to changing consumer preferences and market dynamics.

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