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J.K. Rowling was not responsible for advertising either the book or the movie.

The book was published by Bloomsbury Publishing who handled the marketing. The original print run consisted of 500 copies, 100 of which were sent to libraries across the UK. The book wasn't heavily marketed, as it wasn't expected to perform well. The popularity grew mostly through word of mouth.

The movie was produced by Warner Brothers and was advertised much like any other movie, through trailers, posters, interviews and movie premiers. By this point, the first four books had been released and the series was gaining in popularity, which helped promotion of the movie.

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Q: How did J.K. Rowling advertise Harry Potter and the Philosopher's Stone?
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