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The idea for the name came from the end of Frank Sinatra's interpretation of Bert Kaempfert's song "Strangers in the Night", after Fred Silverman, executive in charge of children's programming for the CBS network in 1969, heard the song.

Sources:

http://www.rubyspears.com/scooby.html

http://www.scoobyaddicts.com/History.aspx

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13y ago

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