How did proctor and gamble enter into the European market?

Answer 1

Procter & Gamble entered the European market in the late 19th century, beginning with its first international venture in the UK in 1930. The company established a manufacturing facility in London, allowing it to produce and distribute products tailored to European consumers. Over the decades, P&G expanded its presence across various European countries through acquisitions, local partnerships, and the introduction of popular brands, adapting its marketing strategies to align with regional preferences. This strategic approach enabled P&G to become a leading player in the European consumer goods market.