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How did socio-cultural differences create problems for Walt Disney in opening parks overseas?
Wiki User
∙ 13y ago
In the book "International Business" (11e) by Ball, McCulloch, Geringer, Minor and McNett they discuss this.
For one, Disney figured that in France (where parents typically don't take kids out of school during the year for vacations but rather take them for several weeks in the summer/fall) they could convince the French to adopt a more American model of family vacations throughout the year. They were wrong. The busiest time of year for them was one month. The rest of the year they struggled. Their prices were high, and they put in fancy/expensive restaurants thinking the French would be like many Americans that skip breakfast and run out to "play." They weren't. Disney then tried pre-packaged breakfasts in the guest rooms. That didn't go over well. Eventually they had to revamp their facilities.
Wiki User
∙ 13y ago
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