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Companies often use it to promote image-building activities, such an environmentally friendly business practices or new community-based programs that it sponsors.

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14y ago

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What is institutional advertising?

What is institutional advertising


How does product advertising differ from institutional advertising under what conditions will they be used?

How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?


How would you describe institutional advertising?

Institutional advertising takes a broad approach to advertising, concentrating on the benefits, concept, idea, or philosophy of a particular industry.


How do companies judge whether to use billboard advertisements or not?

Companies judge whether to use billboard advertisements through their advertising segment of their company or and advertising agency.


What companies tend to use black models in their advertising?

For advertising, many companies use a variety of models. However, there are specific companies that use a typical black model. For example, Covergirl has featured many black models in their advertisements in recent years.


Why company wants advertising?

Companies use advertising because it improves sales and through sales profit.


Do companies still use traditional advertising agencies?

Yes, companies, especially big ones use traditional advertising agencies that can create a multi-faceted campaign. Smaller companies may be relying more and more on web-based advertising, though, as it is often less expensive.


How does product advertising differ from institutional advertising?

Institutional advertising promotes a company image, rather than a specific brand. It attempts to create goodwill and the desired perception of an entire company, rather than one brand or product. Product advertising is trying to promote and sell a specific brand or product.


What companies use Microsoft Ads?

Companies which use Microsoft Ads include Yahoo!, Bing, MSN, Windows Live and Xbox. You can learn more about Microsoft Advertising online at the advertising section of the Microsoft website.


Advertising companies in the Philippines?

There are many advertising companies in the Philippines. A few of the advertising companies are JWT Manila, DDB Philippines, and DM9 JaymeSyfu.


What are some examples of institutional advertising?

One example of institutional advertising would be Philip and Morris where they promote quiting smoking and a site for support and help on television.Another example would be alcoholic advertisements encouraging drinkers to not drive drunk.


Why companies spend money on advertising?

Companies want to influence consumer behavior through advertising.