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The different channel is modulated into different Frequency( xxxMHz). When you change channel of TV, the TV software set the correct frequency to the modulator. Then you can see the correct channel on TV.

Edit: The above statement does not answer the question !

The Management team of a TV channel chooses to broadcast shows they think their viewing public want to see. They carry out surveys, and collect data from special set-top boxes which monitor which channels a household watches. They base their schedule on that information, as well as including programs dealing with current affairs (such as news, politics and world events)

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Q: How do television channels choose what to show on television?
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