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An Example in Aristotle's Rhetoric is an instance or a fable, as he describes it. A fable would be the invention of facts by a speaker whereas an instance would be an actual past fact. An Example would be literally an example of something that relates to the story.

For examples (no pun intended) :

If a man is persuading a group of people to vote for a bill that enables extreme security for the governed, he could say "If we want to avoid acts of terror on the homeland, we must pass this bill to prevent another 9/11."

An Enthymeme would be very different. An enthymeme is pretty much a rhetorical (hence the word) question. Rather than telling the audience what to think, the speaker allows them to come to the obvious conclusion.

Using the same situation above for this example, the speaker could say "do we want another 9/11 happening on the homeland." The clear answer is no and with the given audience in mind, the obvious conclusion should be to pass the security bill.

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