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Celebrity endorsements can significantly influence consumer behavior by enhancing brand awareness and credibility. When consumers see a familiar and admired figure promoting a product, they may associate the brand with positive qualities, leading to increased trust and likelihood of purchase. Additionally, endorsements can drive trends and create a sense of aspiration, encouraging consumers to emulate the lifestyles of their favorite celebrities. However, the effectiveness can vary based on the celebrity's relevance to the product and the consumer's perception of authenticity.

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