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Ferdinand de Saussure's theories laid the foundation for modern linguistics and semiotics, emphasizing the importance of the relationship between signs and their meanings. He introduced the concepts of the "signifier" (the form of a word or phrase) and the "signified" (the concept it represents), highlighting that meaning is derived from the differences between signs rather than their intrinsic qualities. Saussure also argued that language is a social construct, shaped by the conventions of a speech community, and that it functions as a system of signs with a structural integrity. His ideas underscored the dynamic nature of language and the role of context in meaning-making.

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