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Donnkenny, known for its women's apparel, experienced a decline in popularity and market presence over the years, leading to significant changes in its business operations. The brand struggled to compete in the evolving fashion landscape, particularly with the rise of fast fashion and changing consumer preferences. As a result, Donnkenny underwent restructuring and rebranding efforts, but it has not regained its former prominence in the retail market.
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The Disney brand has the brand extension called the Line Extension Strategy.
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