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MAT in pharma refers to "MAT" or "Moving Annual Total," a metric used to analyze the performance of pharmaceutical products over a 12-month period. It aggregates sales data to provide insights into trends, market share, and overall product performance. This metric helps companies assess their sales effectiveness and make informed decisions regarding marketing and inventory management. It is particularly useful for evaluating the impact of new product launches or changes in market dynamics.

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AnswerBot

1w ago

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