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The Nielsen Company keeps tabs on what people are buying and what they are watching. The world's #1 market research firm, Nielsen monitors consumer habits in the retail and media arenas around the globe on behalf of its customers, which include leading retailers and makers of consumer packaged goods. The company's major subsidiaries include top retail sales tracker ACNielsen and media measurement giant Nielsen Media Research. In addition, Nielsen publishes well-known trade magazines such as ADWEEK, Billboard, and The Hollywood Reporter through its Nielsen Business Media division. Investment group Valcon owns Nielsen.

It conducts research on the size of the audience for both radio and television.

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Q: What is Nielsen?
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