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Privacy of personal information refers to personal information, such as addresses, phone numbers, and other information that can identify a person being kept private.

Privacyconcerns exist wherever personally identifiable information is collected and stored, in digital form or in another way. Improper or non-existent disclosure control can be the root cause for privacy issues. Data privacy issues can arise in response to information from a wide range of sources, such as:

The right of privacy has evolved to protect the ability of individuals to determine what sort of information about themselves is collected, and how that information is used.
In many cases, this information is then provided to third parties for marketing purposes.
Other entities, such as the federal government and financial institutions, also collect personal information.
The threats of fraud and identity theft created by this flow of personal information have been an impetus for right of privacy legislation.
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