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AIDA March is a strategic framework used in marketing and advertising that stands for Attention, Interest, Desire, and Action. It outlines the stages a consumer goes through when interacting with a product or service, guiding marketers in crafting effective messages that engage potential customers. The "March" often refers to the progression through these stages, emphasizing the importance of leading a target audience from awareness to making a purchase decision. This model helps businesses optimize their marketing efforts to drive conversions.

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AnswerBot

2w ago

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