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The official Transformers website allows visitors to input their name & phone number, the name & phone number of the call recipient, and other information to faciliate a personalized phone call. Using text-to-speech technology, the service will then call the phone number specified and play an automated message in the voice of the Transformers character "Optimus Prime".

This is a successful example of guerrilla marketing (or stealth marketing). The promotional phone call frequently delights those that receive it due to its novelty and customization. The recipient will often look to immediately create phone calls for other friends, thus creating a viral marketing effect. The message promotes the movie's website and DVD release on October 16th, 2007.

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17y ago

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