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What is the name of the girl who appeared in vivel healthy glow ad?
Wiki User
∙ 12y ago
akangsha rawat is her name!!
Wiki User
∙ 12y ago
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What is the example of glow?
glow food are those that are healthy for skin and hair.all fruits and vegetables are in the group of glow foods
What are Brand vivel soap marketing strategy?
Vivel Di Wills can be termed as a brand for the middle class and priced well below Fiama Di Wills . Vivel Di Wills has been launched even before the brand Fiama Di Wills settled in the market. In a way ITC is flooding the personal care market with its brands. Vivel Di Wills - as the name suggests shares the term ' Di Wills ' with Fiama and Essenza. Vivel Di Wills comes in two variants : Sheer Radiance and Sheer Creme. Sheer Radiance contains Olive Oil while Creme variant contains Shea Butter. What differentiates Vivel Di Wills is the ingredient branded Actipro-N which was developed by ITC R & D team. Actipro -N nourishes, protects and hydrates the skin thus enhancing the beauty of the skin. Vivel Di Wills comes in an attractive carton package with some elegant color scheme. The brand is priced at Rs 16 for 75 gm cake. Now comes the interesting part. When I was shopping, the attractive packing and display of Vivel Di Wills prompted me to take one ( for my wife ) . But when I reached the section for soaps, I was surprised to see another set of soaps with the brand name Vivel . This was confusing to me and I thought that it was a fake brand taking advantage of Vivel Di Wills. On closer examination, I was surprised to find that Vivel also belong to ITC. Then I checked the price and it was less that Vivel Di Wills. The packaging was ordinary and there was even a sales promotion offer attached with the soap ( Price off) . So there are two brands Vivel Di Wills and Vivel priced differently and even the brand elements are different. News reports say that Vivel has four variants : Satin soft, Young Glow, Ayurvedic Essence, Sandal Sparkle. So the natural question is about the logic of these two brands with similar brand names launched simultaneously. In a press release available in the ITC portal, the category head Sandeep Kaul mentions that they are going to use price and positioning difference to separate the brands Fiama and Vivel Di Wills since Fiama also launched a soap recently. But the question is with Vivel Di Wills and Vivel. I am a little confused but a parallel can be drawn between Vivel Di Wills, Vivel , Lux and Lux International. Lux International is positioned as a premium soap while Lux is a mass market one. ITC may be adopting the same strategy. ITC is looking at two segments within the medium priced soap category and using a small price differential, it is tapping customers who can pay a little more for extra benefits ( Masstige brand). The campaign for Vivel Di Wills will indirectly draw customers ( Value conscious ) towards Vivel. Vivel Di Wills is being promoted using TVC and the message is that the lady is so beautiful that the husband does not notice any other ladies. My initial impression about the soap is positive and I find the fragrance refreshing and new. The brand name Vivel Di Wills is urban and will definitely appeal the educated urban consumers . The brand also has its advantage interms of the ingredients. Indian consumers will be impressed by the ingredients like Olive Oil, Active Clay, Shea butter which gives this brand a unique healthy natural perception. The idea behind these fast launches is to provide a complete range of soap brands to the Indian consumer. ITC knew that it is a late entrant to the market. Time is too short for phased launches. Hence the strategy is to offer a full portfolio at one go and then try to manage the differences.
Whats is glow foods?
glow food are those that are healthy for skin and hair.all fruits and vegetables are in the group of glow foods
What is a meaning of glow food?
Glow foods contain a large amount of vitamins and minerals. It helps us to digest our food and be healthy. Glow food make us look beautiful. It makes our skin smooth and attractive.
What is function of glow foods?
glow foods is the healthy look and feeling one gets from eating lots of fruits and vegetables
What is the function of Glow foods?
glow foods is the healthy look and feeling one gets from eating lots of fruits and vegetables
What actors and actresses appeared in The Glow Worm - 1913?
The cast of The Glow Worm - 1913 includes: Ward Crane Irving Cummings as The Hero Alan Hale Irene Hunt as The Girl Reporter Miss Mallory Norma Phillips as Electra Rosemary Theby as Th Glow Worm
Why do you need to eat go grow and glow foods?
to be healthy and strong
Is glow worm a girl or a boy?
BOTH
What is the function of glow foods in the body?
glow foods is the healthy look and feeling one gets from eating lots of fruits and vegetables...
What actors and actresses appeared in Glow in the Dark - 2010?
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What actors and actresses appeared in Prairie Glow - 2012?
The cast of Prairie Glow - 2012 includes: Teal Gardner
