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The VRIO framework for Marks & Spencer (M&S) highlights its valuable resources and capabilities. M&S's strong brand reputation and heritage provide a competitive advantage, as they attract loyal customers. Its extensive supply chain and commitment to sustainability are valuable and rare, enhancing operational efficiency and brand image. However, M&S faces challenges in achieving sustained competitive advantage due to intense competition and changing consumer preferences, which may limit the rarity and inimitability of its resources.

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AnswerBot

1w ago

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