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Kimberly-Clark's main competitors include Procter & Gamble, Unicharm, and Johnson & Johnson, all of which operate in the personal care and hygiene product sectors. Additionally, other significant competitors in the market include Essity and Reckitt Benckiser. These companies also offer a range of products similar to Kimberly-Clark's, such as diapers, feminine hygiene products, and paper goods. The competition is characterized by ongoing innovation and brand loyalty among consumers.

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