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In 1964, the Hasbro Company came up with the idea of G. I. Joe. At that time, the TV show Combat was one of the most popular and the American public was still fascinated with the US infantry, a reflexion of winning WWII.

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16y ago
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15y ago

The title was created by the World War II correspondent Ernie Pyle- who was killed in action, I believe in the Pacific Theater. the initials stood for Government Issue- the Doll or action figure was first produced in l96l by Hasbro of Pawtucket, Rhode Island. Rhode Island National Guardsmen assisted getting the details right as to uniforms, gear, insignia. GI Joe was originally intended as a toy prop for the television program (the Lieutenant) which starred one Gary Lockwood. it was quickly expanded to all four service branches though the Marine Officer was in a sense, the prototype. The subject is discussed in some detail in ( A Toy Is Born).

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14y ago

G.I. Joe is a line of military-themed articulated Action Figures produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. Armed Forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force) and Action Marine (Marines). The term G.I. stands for Government Issue and became a generic term for U.S. soldiers (predating the action figures), especially ground forces. The development of G.I. Joe led to the coining of the term "action figure."

In 1963, noting the commercial success of the Barbie doll for girls, Stan Weston, a toy creator and licensing agent, had merchandising rights to a 1963 American television show The Lieutenant. He presented the show for viewing to Don Levine, the creative director of toy manufacturer Hasbro, both thought the plot of the adventures of Lieutenant played by Gary Lockwood in the 1963 U.S Marine Corps seemed like a soap Opera. Weston came up with the idea of a line of Barbie-sized dolls with a military theme that would be marketed to boys. Levine visited a New York store called The Soldier Shop that sold a variety of militaria including French porcelain dolls in accurate cloth Napoleonic uniforms that he combined with the posability of an artist's mannequin. Both men saw the potential of the idea and approved development. The prototypes were originally named "Rocky the Marine", "Skip the Sailor", and "Ace the Pilot"[3], before Don Levine, inspired by the popular 1945 film The Story of G.I. Joe, decided on the generic name "G.I. Joe."

Hasbro, who had never made a doll before, produced large quantities of the figure and accessories in record time.

The line was launched on February 2, 1964, with a World War II theme (although some of the clothes and other items were actually of Korean-war vintage). The G.I. Joe figures were approximately the same physical scale as Barbie dolls-11+1⁄2 in (29.2 cm) tall in 1/6 scale, which would make the original figures 5 ft, 9 in tall in real life.

There were originally four figures, one to represent each branch of the Armed Forces. Accessory packs (often called "blades" in the toy industry-the "razor" was the action figure and the "blades" were the accessory cards) containing additional gear and clothing were also released.

Unlike Action Man the GI Joe figure did not come with a rifle. Each of the four branches of service had four different scenarios that had its own equipment and uniforms. For example a soldier or Marine would have a rifle, web gear, field pack, helmet and other equipment sold separately or in large sets. In 1999 Hasbro had competition from a company named 21st Century Toys who produced an action figure with highly detailed accessories called The Ultimate Soldier.

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12y ago

Hasbro Toys in cooperation with the Rhode Island National Guard, for details on uniforms, Garrison hats, etc. First enlisted so to speak in l96l. There is some evidence that GI joe was patterned originally after a Television character- the Lieutenant- a Marine officer played by Gary Lockwood. - so the Leatherneck Joe was the first to Fall-In!

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11y ago

Hasbro came out with its first collection in 1964. The dolls in this particular collection were twelve inches tall. In 1982, a smaller scale of the same characters was created. These were just under four inches tall.

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14y ago

GI Joe wasn't "created". The term GI Joe is a position they said in army. It is a higher position.

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Was Barbie or GI Joe invented first?

A GI Joe is an action figuire. Much different than a doll. As to say a Barbie Doll There are two ways to answer this question. One is that, no, GI Joe is an action figure while Barbie is a fashion doll. The other is to say, no, because only dolls that Mattel makes are considered Barbie dolls, while Joe is manufactured by Hasbro.


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