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Well, if you thought of something that seemed like a good idea, and thought perhaps you could make some money off of it, wouldn't you make that thing? Originally called "My Pretty Pony" Bonnie Zacherie wanted to make a toy-line of ponies, that actually looked like ponies. They weren't actually colorful, or unicorns and Pegasuses until Hasbro bough it, and changed it to "My Little Pony" and started a show (G1) to promote the toys, and then made them colorful to be more appealing.

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Q: Why did Bonnie Zacherie create My Little Ponies?
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