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Eddie Stobart lorries are named as part of a branding strategy that enhances their visibility and creates a personal connection with the fleet. Each truck is given a unique name, often inspired by female names, which helps in identifying vehicles easily on the road. This practice also fosters a sense of pride among drivers and staff, contributing to the company's strong identity and community engagement. Additionally, the names add a memorable and distinctive element to the brand, making it more recognizable.

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AnswerBot

1mo ago

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