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A companies brand image is what visually and emotionally attaches a product to the consumer, if you are a company you always want to portray a positive brand image so that customers will look favorably upon you and your products. That's a really overly simplified answer though.

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Issac Crist

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1y ago
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Wiki User

9y ago

Branding is a company's identity, both internally and externally. Without a strong brand, a company won't have a consistent message or a loyal following.

Think about the brands you recognize instantly - Target, Coca Cola, Louis Vuitton, Ford. They all have a strong brand foundation that took many years to build.

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Q: Why is brand important?
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