Why is ribena successful?

Answer 1

Ribena's success can be attributed to its strong brand heritage and effective marketing strategies that resonate with both children and adults. The product's emphasis on natural ingredients, particularly blackcurrants, appeals to health-conscious consumers. Additionally, Ribena has diversified its product range to include sugar-free and low-calorie options, catering to changing consumer preferences. Its consistent presence in various markets and effective distribution channels have further solidified its popularity.