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Nicrome comes in different resistances per unit length and is used in applications where you desire to create a heated wire, like a hot pad or perhaps to melt snow. So best designation depends on your application.
Heating element is the main part of the ironbox which gets heated as current passes through it. We have to use the material for heating element with features such as: 1) high melting point 2) high specific resistance 3) not easily oxidised. (most important point) Hence the alloy NICHROME ( nickel and chromium) is used for heating element because it is not oxidised even at high temperatures.
LOOK under the glove box behind a panel you will be able to see the blower motor and 2 large wires going into it follow the wires one should go into a small square panel in the same housing as the blower motor remove it and you will see some strange spring like coils these are the usual cause for missing speeds on the fan replace them .its rarely the switch so go for these nicrome resistors first.
An electric heater is an electric appliance that convert electrical energy in to heat. Working principle of an electric heater as per "Joule heating theory" When electric current passes through a resistor that electric energy convert to heat (best and simple example is a spring type heating element). When Voltage applied both end of a wire/spring type Resistance wire, voltage flow and this voltage help that wire to heat up and convert in to heat. A Resistance wire quality, length & thickness depend how many time heat spread and resist with that heat. K.watt/ Watt = Applied voltage x Ampere. Many quality and types of electric heating elements are there depend upon purpose of use. Few best heating elements known as Kanthal wire, Nicrome wire, Ureka wire, Super Kanthal, Silicon Carbide heating elements etc.