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The first significant instance of media manipulation by a candidate is often attributed to the 1896 U.S. presidential campaign of William McKinley. His campaign used innovative strategies such as carefully crafted press releases, staged events, and a strong emphasis on imagery to control his public image and message. This marked a turning point in political campaigning, as candidates began to recognize the power of media in shaping public perception and opinion. McKinley's use of a proactive media strategy set a precedent for future campaigns.

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1mo ago

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