How effectively do we remember Different Media?

Answer 1

Effectiveness of Different Media -

Impact and Retention of Media:

1. Retention levels of different media:

Research has shown that different media have different percentage of retention of the message conveyed.

i) Print media - 10% retention: An average person when he reads any material he remembers approximately 10% of what he has read.

ii) Audio - 20% retention: An average person when he hears any message he remembers approximately 20% of what he has heard.

iii) Visual - 30% retention: An average person when he sees anything he retains or remembers approximately 30% of what he has seen.

iv) Video (Audio Visual) - 50 % retention: If an average person sees and hears a particular message he remembers about 50% of what he has seen and heard. The maximum retention is in the case of audio-video media since both the senses of sight and hearing are involved in grasping the message conveyed.