No... it is not possible to interpret social reality objectively, but subjectively. Because unlike scientist who can carry experiments inside laboratories on a particular object, a social scientist is unable to conduct experiments inside four walls. Also the conclusions of social scientists are based on their own understandings and interpretation of reality subjectively.
Hope this answers your question.
1.All media are constructions 2.Media constructs reality 3.Media has social/political implications 4.Media has commercial implications 5.Audiences negotiate meaning 6.Media contains ideological and value messages
They can effect our scientific theories, but they do not affect the physical reality that these theories are trying to describe. (For the natural sciences anyway; in social science they are part of the object, human society, which is being studied). This is why many ideas that scientists have come up with to conform with prevailing prejudices rather than in response to evidence (really 'pseudoscience' not science) have turned out to be wrong, often with disastrous results: 'scientific racism' in the 19th and early 20th centuries, and Lysenkoist genetics in the Soviet Union. As well as this, major developments in (real) science have tended to coincide with developments in the arts and philosophy. For instance, Newton's theories fitted well with the Enlightenment idea of a rational and harmonious universe, and quantum theory/relativity came along as the modernist movement was questioning objective reality and certainty. The traffic here was two-way, and these theories have ultimately been judged by the usefulness and accuracy of their predictions rather than their underlying philosophy. But it's possible to speculate that another cultural revolution might bring new science too.
The emergence of internet-based social media has made communication between many people regarding products and the companies that provide it possible. It has become the hybrid element of promotion mix.
The social systems are thought to be so complicated that a mechanical or other kind of physical type of solution would appear to be inappropriate. Actually this is not so and with the taking of two assumptions, it is possible to treat the social systems as physical ones. These are; A) THAT THE SYSTEM AS A WHOLE BEHAVES AS THE AGGREGATE OF ITS PARTS B) THAT THE BEHAVOUR OF ANY ONE PART OF THE SYSTEM IS IDEALIZED INTO RELATIVELY SIMPLE TERMS OF CAUSE AND EFFECT (AS IN REGULAR SCIENCE). Unfortunately most social scientists lack engineering or exact-scientific training and are unable to develop these kinds of thoughts or analyses. It will need "social engineers" to construct such systems in model form before any significan progress can be made in this science.
Economics is considered to be the king of social sciences.
No, social reality can not be interpreted objectively because what is one person's social reality may not be another person's social reality. So how can one person interpret the other person's needs objectively if they can't "walk a mile in their shoes"? They honestly can't. Until you have honestly been where another person has been you can't possibly understand and even then you haven't lived their exact life so you won't have their exact perspective on their circumstance, so will you truly understand things as they are understanding them, I doubt it.
Social reality can be interpreted objectively to some extent, as certain aspects of society can be measured and observed in a systematic and empirical manner. However, interpretations of social reality may also be influenced by individual perspectives, values, and biases, making it challenging to achieve complete objectivity. Researchers can strive for objectivity by using rigorous methods, acknowledging their own biases, and considering multiple perspectives in their interpretations.
The social construction of reality is central to symbolic interactionism theory. This theory suggests that individuals create and interpret their reality through social interactions and shared symbols, such as language, gestures, and roles. By understanding how individuals construct their reality, sociologists can analyze how society shapes and influences our perceptions and behaviors.
Discourse shapes how we perceive and interpret reality by influencing the way we talk about and understand the world. It constructs meanings, beliefs, and social norms that can impact how reality is experienced and understood by individuals and societies. In this way, discourse can both reflect and construct reality simultaneously.
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Symbolic interactionism is a sociological theory that focuses on how individuals create and interpret symbols to communicate and interact with one another. It emphasizes the importance of shared meanings, symbols, and interactions in shaping social behavior and identity. Key concepts include the role of symbols, communication, and social interactions in the construction of social reality.
Interpretive sociology focuses on understanding the meanings and motivations behind social actions, emphasizing the subjective experiences of individuals. It explores how individuals interpret and make sense of their social world through symbolic interactions. This approach highlights the role of culture, language, and history in shaping social reality.
How you perceive, remember, and interpret information about ourselves and others is referred to as social cognition. This encompasses processes such as impression formation, attribution, and social judgments that influence how we navigate social interactions.
Social reality is significant as it shapes individual behavior, beliefs, and values through social interactions and institutions. It influences how we perceive the world, our identity, and our relationships with others. Understanding social reality is crucial for addressing social issues, creating social change, and fostering empathy and cooperation in society.
Interactionism is a sociological perspective that views individuals as active participants in shaping their social reality through interactions with others. It emphasizes the importance of personal agency and how individuals interpret and respond to the world around them. Interactionism highlights how meanings and identities are negotiated in social interactions.
Social-Cultural
Social context is a collection of dynamic (political, economic and cultural) issues in a social system that identify and interpret the human behavior within a specific group in term of traditions, customs, beliefs, values and life discourses. Social context is a dynamic and constructed reality for a specific social system. (It is my own opinion according to my understanding till now. A.H. Qamar. www.childhoodmag.com)