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Quality characteristics refer to the attributes that determine the overall quality of a product or service. Examples include performance, which assesses how well a product meets its intended purpose (e.g., a car's fuel efficiency), reliability, which measures the likelihood of a product functioning without failure over time (e.g., a smartphone's durability), and customer satisfaction, which gauges the user's overall experience (e.g., feedback on a restaurant's food and service). Other characteristics include durability, aesthetics, and conformance to standards, all of which contribute to a product’s perceived value and effectiveness.

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