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Environmental scanning offers a systematic approach to gathering and analyzing information about external factors that can impact an organization, whereas plain observation may be more subjective and limited in scope. It incorporates a broader range of data sources, including trends, forecasts, and stakeholder inputs, allowing for more informed decision-making. Additionally, environmental scanning helps organizations identify opportunities and threats proactively, while plain observation may only capture current conditions without anticipating future changes. This strategic insight can enhance planning and adaptability in a dynamic environment.

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What are the advantages of environmental scanning over plain observation?

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