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White spot analysis refers to a technique used to identify gaps or underserved areas within a market or industry where there is potential for growth or new opportunities. By examining existing offerings and customer needs, businesses can pinpoint "white spots"—regions, segments, or niches that are not adequately addressed by current products or services. This analysis helps organizations strategize their market entry or expansion efforts effectively. It can be particularly useful in competitive industries to differentiate offerings and enhance customer satisfaction.

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2w ago

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