What is one advantage of doing a field experiment instead of a laboratory experiment?

Answer 1

One advantage of conducting a field experiment over a laboratory experiment is the enhanced ecological validity, as field experiments take place in natural settings where participants behave more authentically. This real-world context allows researchers to observe genuine responses and interactions, providing insights that may not emerge in controlled laboratory environments. Additionally, field experiments can capture the complexities and dynamics of real-life situations, leading to more applicable and generalizable findings.