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The rural consumer differs from the urban consumer in that they are more likely to make a trip into town to purchase merchandise less frequently due to distance. The rural consumer may be more willing to use convenience services such as purchasing online in order to save time and the expense of a trip.
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∙ 9y ago
Rural consumers are often more traditional in their purchasing habits, with a preference for locally produced goods and a strong brand loyalty. They tend to have lower income levels compared to urban consumers and are more price-sensitive. Access to technology and information may be limited, leading to a reliance on word-of-mouth recommendations.
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