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The rural consumer differs from the urban consumer in that they are more likely to make a trip into town to purchase merchandise less frequently due to distance. The rural consumer may be more willing to use convenience services such as purchasing online in order to save time and the expense of a trip.

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What is urban rural mix?

An urban rural mix refers to a geographical area that blends characteristics of both urban and rural environments. This could include a combination of urban infrastructure and services, such as public transportation and healthcare facilities, alongside rural landscapes and agriculture.


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The rural consumer differs from the urban consumer in that they are more likely to make a trip into town to purchase merchandise less frequently due to distance. The rural consumer may be more willing to use convenience services such as purchasing online in order to save time and the expense of a trip.


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