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The actual word "enthymeme" is rarely ever used. However, it is a common element in commercials.
Enthymemen.- An informally stated syllogism with an implied premise.
Example: "With a name like Smucker'stm, it has to be good." - (Smucker'stm advertising slogan)
Example of use in sentence: The infomercial's enthymeme slogan just wasn't catchy enough.
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