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The actual word "enthymeme" is rarely ever used. However, it is a common element in commercials.

Enthymemen.
  1. An informally stated syllogism with an implied premise.

Example: "With a name like Smucker'stm, it has to be good." - (Smucker'stm advertising slogan)

Example of use in sentence: The infomercial's enthymeme slogan just wasn't catchy enough.

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14y ago

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