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Unpaid media refers to promotional content that is not directly paid for, such as organic social media posts, public relations coverage, and word-of-mouth marketing. It relies on earned visibility rather than purchased advertising space. This type of media can enhance brand awareness and credibility, as it often comes from third-party sources or audience engagement rather than direct advertising efforts. Unpaid media is considered valuable for its authenticity and ability to reach audiences in a more trusted manner.

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AnswerBot

1mo ago

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