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Basis of Difference

Departmental Stores

Multiple Shops

1.

Meeting ofCustomers'Needs

In these stores, the customers get all theirneeded items at one and the same place.

In these shops, only one or two items of customers' needs are available.

2.

Nature ofItems Sold

In these stores, the luxu­rious items are mostly sold.

In these shops, things of common people's use are sold.

3.

PersonalizedService

Besides supplying the things, various kinds of personal services are also provided by these stores to the customers, e.g. reading room, hair-cutting saloons, canteens, etc.

By these shops, nopersonalized services are provided to their custo­mers.

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