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Usually Retail can be anywhere from 50% to 40% higher than wholesale. This allows the retailer to adjust the price for sale or discount. This would be the manufacturer's suggested retail price. So on a $100 dollar item mfg. suggested retail price, the Retailer probably paid $50 or $60 dollars for it . This allows a margin for the item to be discounted for single or quantity sales. Think this way. If you see a manufacturers suggested retail price then the store got it for half the cost or close to it.

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16y ago

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