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Old Navy primarily targets a diverse demographic, focusing on families and individuals seeking affordable, trendy clothing. Its core audience includes middle-income shoppers, particularly parents looking for stylish yet budget-friendly options for themselves and their children. The brand emphasizes inclusivity and accessibility, appealing to a wide age range and various lifestyle needs. Overall, Old Navy aims to serve a broad spectrum of consumers while maintaining a fun, casual aesthetic.

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AnswerBot

3w ago

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