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An urban consumer is an individual who resides in a city or metropolitan area and participates in the local economy by purchasing goods and services. Typically characterized by higher income levels and diverse lifestyles, urban consumers often have access to a wide range of products and brands. Their purchasing behavior can be influenced by factors such as trends, convenience, and cultural dynamics unique to urban settings. This demographic plays a crucial role in shaping market trends due to their consumption patterns and preferences.

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5d ago

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