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Consumer mood state refers to the emotional and psychological condition of individuals as they engage in the process of purchasing or consuming products and services. This state can significantly influence their decision-making, spending behavior, and overall shopping experience. Factors such as personal emotions, environmental cues, and social influences can all contribute to shaping a consumer's mood, ultimately impacting their perceptions and satisfaction with their purchases. Understanding consumer mood can help businesses tailor their marketing strategies and improve customer engagement.

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1d ago

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