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Sainsbury's primarily employs a combination of competitive pricing and value-based pricing strategies. They aim to match or slightly undercut competitors like Tesco and Asda to attract price-sensitive customers, while also promoting their quality and premium product range. Additionally, Sainsbury's uses promotional tactics, such as discounts and loyalty rewards, to enhance customer retention and encourage repeat purchases. This approach helps them balance affordability with a perception of quality.

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2w ago

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