Many stores and brands utilize serif typefaces in their branding and signage to convey a sense of tradition and reliability. Examples include high-end retailers like Macy's and Brooks Brothers, as well as bookstores like Barnes & Noble. Additionally, various upscale restaurants and cafes often use serif fonts in their menus to evoke a classic, elegant atmosphere. Overall, serif type is commonly found in establishments aiming for a sophisticated and timeless appeal.
Type without "serif"s (like this).
The two main families of type are serif and sans-serif. Serif typefaces have small decorative lines at the ends of characters, while sans-serif typefaces do not have these embellishments.
San Serif vs Serif fonts (San Serif does not have the lines, Serif does.) Search those two names and you will see examples. A "rule of thumb" is a San Serif font is normally easier for a machine to read but Serif fonts are more comfortable for a person to read.
graphic designers love helvetica. most of the type that is used now is San serif, sans meaning without serif and is also the text type your question is in, this is because it is easier to read although serif looks smarter..
serif
Serif font has structural details on each of the letters. When you look at Times New Roman, you can see that the bottoms of the letters create points. The font on this answer is Sans-Serif, sans means "without", so sans-serif means without serif. The type on this answer is sans-serif because there is no added structure to the letters, all of them are rounded on the ends. You can see the difference in Word.
Usually the serif fonts are divided into 2 categories, slab serif and serif. Clarendon is an example of a slab serif.
Agency is a sans serif font.
Those are "serif" fonts.
Serif type-faces
Semi-serif fonts are a combination of serif and sans-serif styles, where the font has some serif features but is less pronounced compared to traditional serif fonts. They provide a more modern and clean look while still maintaining some of the elegance associated with serif fonts.
The serif refers to what looks like "tails" on some of the characters. They generally lead to readability over a period of time with less strain. The Words at the upper left, "Answers.com" are a serif font and most others are sans-serif. Times New Roman is a popular serif font. Arial is a popular san-serif font (which means without serif.)