Why is a clothing line called Wckd?
WCKD is a new clothing line launched by Wicked Fashions, Inc.
which has Southpole brand, an urban inspired line, and Lot 29, an
upscale clothing line using Warner Bros' characters. WCKD is from
the company name Wicked, and a life style brand which emcompasses
the most up-to-date themes in the market. For more information, go
to www.mywckd.com.