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Licensing Graeter's brand to a company in Another Country could be a strategic move to increase international visibility and revenue without the complexities of direct market entry. However, it's crucial to ensure that the licensing partner can maintain the quality and brand integrity that Graeter's is known for. Thorough market research and legal considerations are essential to mitigate risks associated with brand dilution or misalignment with local tastes. Overall, if executed carefully, this could be an effective way to expand Graeter's global footprint.

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4d ago

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