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Full Forms Of Important Terms In PPC (Pay Per Click)

Here are some of the important full-form you should know in PPC (Pay Per Click) Google Ads.

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Cards in this guide (14)
CTR

Click-Through rate

CRO

Conversion Rate Optimization

ROAS

Return on Ads Spend

KPI

Key Performance indicators

CPL

Cost Per Lead

CPT

Cost Per Thousand

CPM

Cost Per Mile

Average CTR Calculation Formula

Total-Clicks/Total Impression

PLA

Product Listing Ads

CMC

Content Marketing Campaign

ROI

Return On Investment

CTA

Call-To-Action

DFP

Double-Click For Publisher

DBM

Double-Click Bid Manager

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