Card activation has a direct impact on customer support and operational costs. When activation is simple and clearly guided, fewer users reach out for help, reducing call volumes and manual interventions. Delays or failed activations, on the other hand, often lead to repeated queries, follow-ups, and escalations. A smoother activation process also lowers backend effort related to issue resolution and rework. Over time, consistent activation flows help organisations plan resources better and keep support teams focused on higher-value tasks, a pattern increasingly seen across platforms such as Creditas.