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Yes, media plays a significant role in the consumption of alcohol by influencing societal norms and behaviors around drinking. Advertisements often portray alcohol as a symbol of social status, celebration, and relaxation, which can encourage consumption. Additionally, portrayals of drinking in films, television shows, and social media can normalize and glamorize alcohol use, particularly among young audiences. This media representation can shape perceptions and attitudes towards drinking, ultimately impacting consumption patterns.

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