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In 1913, a New York lady by the name of Mary Phelps Jacobs was preparing to go to a dance. She disliked the tight and restrictive corsets of the day so she used two handkerchiefs, and a pink ribbon to design the first model of what was to become the modern bra. She patented the design in 1914 under the name of Caresse Crosby. Due to poor marketing or other causes, the product didn't sell well, so she sold her patent rights to Warner Brothers Corset Company for $1500. Today the patent is worth at least $15,000,000.

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14y ago

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