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The CFBAI (Children's Food and Beverage Advertising Initiative) made several commitments to address obesity by encouraging participating companies to promote healthier food and beverage options to children. This includes reducing the advertising of unhealthy products to children and increasing the marketing of nutritious items like fruits, vegetables, and whole grains. Additionally, the initiative emphasizes transparency and accountability in how food products are marketed to younger audiences, aiming to foster healthier dietary habits among children.

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2mo ago

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Who formed the CFBAI and what was their goal?

The Children's Food and Beverage Advertising Initiative (CFBAI) was formed by the Council of Better Business Bureaus (CBBB) in 2007. Its goal is to improve the food and beverage industry's advertising practices directed at children, encouraging companies to promote healthier dietary choices and reduce the marketing of unhealthy products to children. By establishing guidelines, the CFBAI aims to foster responsible advertising and support children's health.


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